Web Design Questionnaire 1

Let’s get acquainted!

Who are you?

Email Address

Tell me about your business

Goal: To understand the “Who” and “Why”.

What is your exact business name and tagline (if any)?

Your Mission: Why did you start this business? What is the core purpose of your business?

Your “Elevator Pitch”: In 3 sentences, what does your business do for people?

Your Values: What 3–5 words represent the “heart” of your business? (e.g., Compassionate, Clinical, Holistic, Energetic, Traditional). If you have a mission statement or mission, please also enter it here.

Tell me about your Market, Audience & Competition

Goal: To understand where your business sits within your local community, and how you support your clients.

Your Ideal Patient: Describe your “dream” patient. (Age, occupation, lifestyle, specific ailments like “sports injuries” or “chronic back pain”).

Their Pain Points: What specific problems are your clients trying to solve when they book an appointment?

Current Landscape: Who are your top 3 local competitors in your geographic area?

Your Edge: Why would a client choose you over the competitor down the road? (e.g., “longer appointments”, “specialist in specific area”, “more modern tools/equipment”, “availability”, “location”…).

Tell me about your vibe (Brand Personality & Tone)

Goal: To guide the copywriting and design. The more detail you can provide here, the better we can zoom in on your specific style and way of communication .

Brand Personality: If your brand was a car, would it be a Volvo (safe/reliable), a Tesla (modern/tech), or a Land Rover (rugged/capable)?

Your Tone of Voice: How should we speak to your clients? (Choose descriptive words like Professional & Clinical / Warm & Friendly / Academic & Serious / Down-to-earth & Local).

Emotional Goal: When a patient leaves your clinic, how do you want them to feel? (e.g., Relieved, empowered, heard, rejuvenated).

Tell me about your visual identity (Design Direction)

Goal: To prevent “design drift” and endless revisions.

Colour Palette: Are there specific colours you love? (Enter Hex codes if you have them).

Colour Avoidance: Are there any colours we must absolutely avoid?

Visual References: Please provide links to 2–3 websites or Instagram accounts whose “look and feel” you admire. These do not need to be in your niche, they are for visual reference only.

Logo Assets: Do you have an existing logo? or are we starting from scratch? (If existing, provide a link to a Drive folder).

Imagery Style: Do you prefer photography of real people/activities, or more abstract illustrations?

Final Questions

Goal: To ensure the website is functional.

Call to Action (CTA): What is the #1 thing you want a visitor to do? (e.g., “Book Online,” “Call Us,” “Download a Guide”).

Public Contact Details: Please provide the exact Address of business, Operating Hours and Phone Numbers that can be publicly displayed for your clients.

Social Links: Please list any existing Facebook, Instagram, TikTok or LinkedIn URLs.

✨ That’s it! Send it over and we’ll take care of the rest.